Promoting something that one believed in will be much easier and rarely viewed as an effort as compared with having to extend positiveness that is not personally felt. Believe A potential prospect will be able to read into the body language and presentation of the individual who does not completely believe in the product’s or company’s merits. Trying to promote something to someone with the element of belief missing in that promotion exercise will not bring forth the desired positive effects of revenue earned. Most potential customers will closely observe the presenter and if there is even a hint of lack of belief in the product being promoted the probability of the sale becoming a success will be quite slim. Learning to project the sense of belief in what is being promoted will help create the circumstances and compelling feeling of the customer to seriously consider making a committed purchase. The key is to develop this belief system to its optimum level so that it becomes an obvious part of the person and presentation. Sometimes writing down the points that are causing the disbelief will allow those involved to have a better picture and then address the disbelief element separately and intellectually and try to change the perception until some level of belief is achieved.