Learning to project the sense of belief in what is being promoted will help create the circumstances and compelling feeling of the customer to seriously consider making a committed purchase. The key is to develop this belief system to its optimum level so that it becomes an obvious part of the person and presentation. Sometimes writing down the points that are causing the disbelief will allow those involved to have a better picture and then address the disbelief element separately and intellectually and try to change the perception until some level of belief is achieved.   Likewise adopting the same method to visualize the benefits and qualities that contribute to the belief in the product or business will help to further reinforce the positive confidence in the said product or business. Although this may seem a rather trivial or silly exercise, it has been known to further strengthen the individual’s stand on certain points. Being able to confidently face customers while standing firm on the belief of the product or company’s capabilities in a demeanor that cannot be matched for its merits.